One-size-fits all in sales is dead.
I repeat, it is dead!
Each customer is different and they all have unique needs. Even if the product or service cannot be tailored according to each. Sales and marketing efforts can be tailored.
You can outperform your competitors and leave them in the dust by adding creativity to what you do to turn heads. Creativity in sales is about that spark of energy that is contagious, flowing from the financial services professionals and taking over the customers.
Is Creativity in Marketing Achievable?
Creativity is not an eye color that some people are born with. Creativity is like knowledge; it is learned, nurtured, and grasped.
In the sales pitch, creative financial services professionals are a different breed. No matter what, the creative sellers resist the temptation to use the boilerplate presentations or words for alluring the customer.
Personalization plays a huge role in making sales. Your customers are not just people looking for a house, a wedding dress, or a business loan. It is important to understand the current situation and project them to a desired reality.
What an individual is looking for in a house is a home, in a wedding dress a lifetime memory and the business loan is a ticket to achieving their long-cherished dreams. .
Leverage Creativity to Win Customer’s Attention
Creativity in marketing is like an art, that requires the salesperson to understand the potential client and analyze; what does the customer value, how can product or service make their life better?
After that, how to break the ice and leave an impression? In a nutshell, the sales professional has to get into their head.
After studying the potential client through a discovery call or market research, the marketer uses the creative skills to cater to the needs of the potential client or a group of clients. The goal here is to not only present the service or product in a personalized way but build a deeper connection with the audience through true and impressive efforts.
Infusing Creativity in Sales
Financial services professionals are different not because they are creative and know how to sell their product by turning heads, they know how to satisfy the customer.
Often, customers come back with objections and problems, the financial, insurance or loan advisor's ability should not be restricted. Creative marketers do not take no for an answer. They persist to explore ways to double down on problem-solving.
Financial services professionals who exhibit creativity are naturally inclined to problem-solving as compared to their counterparts who are not creative. They find ways to surprise and awe everyone by coming up with unique strategies.
They not only derive sales but earn valuable feedback and customer’s delight. Their ability to brainstorm effectively and produce practical solutions is what makes them stand out.
Satisfying the Clients
There is no way, you can satisfy every client’s needs one hundred percent. The client may push back with an objection or a flaw that they find in the product or service. For a salesperson who lacks energy and motivation to placate the customer will give up sooner.
Consequently, a financial services professional with a creative mind will contemplate about it and use a creative way to solve problems and alter the service exclusively for the customer.
Your goal should not be to close a sale but satisfy the client in every way and seek their constancy without appearing to demand it.
The "Red Carpet Treatment" is what we like to call it at Lux Sales Consulting. Going above and beyond when looking to help prospective and current clients.
Bottom Line
To get a leg up from the competitors, financial services professionals can shift to thinking creatively. The competitive edge allows them to explore the options they can use to build deeper and long-lasting connections which are not limited to one-time sales.
The ability to brainstorm, and look inside things gives the salesperson, a competitive edge that is inimitable.
Be different, do market research to understand your niche's problems and desired realities & go above-and-beyond when helping prospective and current clients.
Let's help society in fun, effective and powerful ways!
-- Ramzi.
